Top 5 Social Apps on Android in Croatia Q4 2023

In the fourth quarter of 2023, the performance of the top 5 social apps on the Android platform in Croatia showcased intriguing trends. Here’s a closer look at the weekly downloads, revenue, and active user metrics for TikTok, Instagram, Facebook Lite, Facebook, and Threads.

tiktok exhibited a steady revenue stream, starting the quarter at approximately $11K and peaking at around $15.6K in early October. Weekly downloads for the app ranged from 3.6K to 5.4K, with a notable spike in the final week of December. Active users showed a gradual decline from 389K to 397K over the quarter.

Instagram saw a varied revenue pattern, beginning at around $673 and reaching a high of approximately $1K in mid-October. Weekly downloads fluctuated between 2.4K and 4.1K, peaking in the last week of December. The app maintained a robust active user base, ranging from 459K to 464K throughout the quarter.

Facebook Lite did not generate revenue but had consistent download numbers, starting at 2.3K and peaking at 2.5K in late December. Active users remained relatively stable, fluctuating between 43K and 45K during the period.

Facebook experienced revenue variations, beginning the quarter at $708 and dropping to $230 by the end of November, with minor fluctuations thereafter. Downloads ranged from 1.8K to 2.8K, with a notable increase in the last week of December. Active users were strong, ranging from 1.79M to 1.83M throughout Q4.

Threads, a newer entrant, did not report revenue but saw a significant increase in downloads, starting from zero in early December to over 10.8K by the end of the month. Active users grew rapidly from 4.4K to 22.5K during the same period.

This data, sourced from Sensor Tower, highlights the dynamic landscape of social apps in Croatia. For more detailed insights, visit Sensor Tower.